Detroit Red Wings Announce DQS Solutions & Staffing as New Jersey Patch Sponsor

Flint Saginaw Bay City, MI, September 18, 2026 — The Detroit Red Wings, a professional ice hockey team, have announced a new partnership that will feature DQS Solutions & Staffing (DQS) as their official jersey patch sponsor. The announcement marks a significant collaboration between the NHL franchise and a local business.

DQS Solutions & Staffing is based in the Metro Detroit area, indicating a focus on regional ties within the sponsorship agreement. The specific terms and duration of the sponsorship were not immediately disclosed. The jersey patch is a prominent advertising placement, appearing on the shoulder of player uniforms during all games and practices.

This type of sponsorship has become increasingly common in professional sports leagues across North America, offering teams a new revenue stream and brands high visibility among sports fans. The National Hockey League (NHL) approved jersey advertising beginning with the 2022-2023 season, allowing teams to partner with sponsors for patch placements.

The addition of DQS Solutions & Staffing as a sponsor is expected to enhance the visibility of both the company and the Red Wings organization. Further details regarding the activation of this sponsorship, such as fan engagement initiatives or specific campaign rollouts, have not yet been released by either party. The exact date the new jersey patches will first be worn by the team also remains unannounced.

The financial details of the sponsorship agreement between the Detroit Red Wings and DQS Solutions & Staffing were not made public in the announcement. DQS Solutions & Staffing’s role as a Metro Detroit-based company suggests a commitment to supporting and engaging with the local community and its professional sports teams.

Story summarized from the original created by Ansar Khan on www.mlive.com, see more information here.

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